Baina was founded in Melbourne in 2019 by childhood friends Bailey Meredith and Anna Fahey, two New Zealanders who spent their twenties in the fashion industry before turning their attention to the overlooked category of toweling. Their designs draw from fine art, sculpture, architecture, and color theory, with an eye toward texture and unexpected color pairings that quietly upend the neutrality of the bathroom. All towels are made in Portugal using GOTS-certified organic cotton, produced with one of Europe's most established mills.